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Pizza as we know it could not have evolved until the late 1600s when Old World Europeans overcame their fear of a New World discovery - tomatoes. Native to Peru and Ecuador, a plant which produced yellow or red fruit (later called tomatoes) was introduced to Europe in the early 1500s. Brought back by Conquistadors to Spain, the tomato was thought to be poisonous and was viewed with suspicion. It wasn't until the late 1600s that Europeans began to eat the tomato. (Source: Smithsonian and PIZZA TODAY)

The peasants of Naples, Italy, who lived mostly off of bread and little else, were the first to add tomatoes to their focaccia bread rounds.
In 1830 pizza truly began with the opening of the world's first pizzeria. Named Port'Alba, the pizzas were cooked in an oven lined with lava from Mount Vesuvius, a volcano located on the Bay of Naples. (Source: Smithsonian)

Modern pizza was born in 1889 when Queen Margherita Teresa Giovanni, the consort of Umberto I, King of Italy, visited Naples. Don Raffaele Esposito, who owned a tavern-like place called Pietro Il Pizzaiolo, was asked to prepare a special dish in honour of the Queen's visit. Esposito developed a pizza featuring tomatoes, mozzarella cheese (a never before used ingredient made from the milk of water buffalo) and basil - ingredients bearing the colors red, white and green for the Italian flag. He named it the Margherita Pizza, after the guest of honour. Thus, the modern-day tomato-and-cheese pizza was born. (Source: Smithsonian and PIZZA TODAY)

Shops in the volcano-devastated city of Pompeii bear the characteristics of a pizzeria. Marie Antionette's sister, Marie Carolina, wife of Ferdinand I of Sicily and Naples, had ovens built in the forest so she could enjoy pizza while the Royal Hunting Party feasted on wild ducklings and pigs killed in the hunt.

The popularity of pizza exploded throughout the country when World War II servicemen returning from Italy began opening pizzerias and raving about that "great Italian dish."

In 1905, Gennaro Lombardi opened the first licensed American pizzeria, Lombardi's Pizzeria Napoletana, at 53-1/2 Spring Street in New York City. (From The Art of Pizzaiolo, by John Thorn.) America is the new pizza renaissance leader in the world and is exporting technology of pizza production and promotion on an ever-increasing basis.

Pizza restaurants are opening in such unlikely locations as the Caribbean islands of Curacao and Bonaire; the South Pacific atoll of Palau; and in most Arab countries. The deep-dish pizza was invented in Chicago by pizza entrepreneur Ike Sewell, his restaurant Pizzeria Uno, is still going strong today.