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To Provide independent pizza delivery shops with on-line services for their customers. To also provide consumers with easy ways to find and order any from pizza delivery shops in their area.



ThePizza.Shop was originally named Pizzanet-UK, and was established in late 1999 by ex-pizza shop owner, Philip Buddery. His intentions were simple - to get pizza shops on-line selling pizzas! With experience gained from working in the pizza industry, he set about creating the site. At the time the dot com bubble was yet to burst and capital investment was being offered from every angle. We decided to start with little investment and go for sustained growth. This sound financial foundation allowed us to keep costs low and borrowing to a minimum. Whilst many dotcoms have had the plug pulled, we are here to stay. Our continued commitment to our customers is our primary objective.

In its infancy, the site had the domain name: http://pizzanet-uk.netfirms.com, which used free hosting from the USA. After a short period of time, the domain name pizzanet-uk.com was used and quickly shot up the rankings on all major search engines across the world.

We changed our sitename to ThePizza.Shop and now operate the following domains:

The website has grown from 50 pages, up to over 10,000 pages by August 2002. Aswell as listing shops in 21 countries, we added games, recipes, competitions and a forum to offer more to our visitors. We have maintained our high position in the search engines due to our increased popularity, the number of sites linking to us and use of viral marketing (namely free text messaging services). The global pizza delivery industry is expanding rapidly and ThePizza.Shop is ideally placed as the number one independent pizza delivery resource on the Internet.

To enable equality in the pizza delivery industry between the major chains (Dominos', Pizza Hut and Papa Johns) and the smaller independent shops, we created cost effective packages for these shops to have their business trading on-line, quickly and effficiently.

The synergy between the use of new technologies and our knowledge of the pizza industry make for an exciting future for ThePizza.shop and all the thousands of pizza shops who use our services currently and those that will in the future.


The main aims of ThePizza.Shop are to :

  • Internet enable all pizza shops in the UK.
  • To provide on-line ordering for EVERY independent pizza shop in the U.K.
  • Offer consumers more choice of shops to use and encourage on-line ordering.
  • Enable us to be the number one resource for independent pizza shops.
  • To change the way we all order pizzas.
  • To offer our visitors more every time they visit.

ThePizza.Shop has gained plenty of media attention. Our investors (The Princes Trust & Business Link) amongst others, made us realise the importance of press attention. Our first press release was in Nottingham's Evening Post and since that time we have been in a number of Internet Magazines and food industry publications. We have also appeared on ITV show, The Web Review (Read review), where our site was given the accolade of 'favourite of the week' by ther reviewer. Our office was recently contacted by researchers from Johnny Vaughn show (BBC1) to help them organise a pizza delivery driver race! Watch this space.





ThePizza.Shop offers a variety of packages designed to enable pizza shop proprietors to advertise their business online. If you own a pizzeria - and would like to offer your customers the opportunity to have your very own website with online ordering facilities - contact us. You can visit our site designed especially for store owners at ... www.pizzashopowners.com or click on the banner below.

If you would like to advertise to 100,000+ people with your products - contact us on 08707 469361.
For advertising on this site - click here to email us.


To contact us, please use one of the methods listed below for any enquiry.
Fancy joining our team? We have many openings for sales, administration and IT support staff.
For employment opportunities send your CV by email or use the postal address below.


Click here to email us

  • Available in 21 countries: International visitors >>> click here
  • Over 75,000 unique visitors every month.
  • 260,000 page requests per month
  • We list 11,000+ pizza shops in the UK.
  • Listed top of all major search engines ( Google / Yahoo / Lycos / Altavista / MSN )
  • 104,000+ subscribers to our monthly newsletter.
  • Average time user is on-site: 8 minutes
  • Age range of visitors: 4 - 85 years old
  • Visitor gender breakdown: 61% Female 39% Male


Site designed in-house by our design company, Oceanic Design / www.oceanicdesign.com.
If you have any comments or questions about the design of this site - contact our Webmaster.
Back end developed using PHP and SQL database.
Images created using Photoshop, JASC Paint Shop Pro 7 and Animation Shop 7.
Photos taken with a Canon Digicam.

©: 2002. Pizzanet-UK / ThePizza.Shop / PizzaJoe.co.uk / Philip Buddery. All rights reserved